No.1 - 2004
Click here for Ad of the Month Archive

A Flaming Success for Zurich!

Zurich is in first position this month with a hard-hitting print ad for the BFB – Fire Prevention Organisation.  In second position it’s Tel Aviv with their Orange Brand TV commercial.  Vienna is third with a print ad for Der Standard - one of Austria’s biggest newspapers.  Three offices tie in fourth position; BBCW Amsterdam with a TV commercial for Fruittella sweets, Copenhagen with a TV campaign for Midprice DVDs and Istanbul with a TV ad for the Foundation for Culture and Art.  In seventh place it’s Bucharest and a TV ad for Save the Children and taking eighth position is Paris with one in a series of new TV commercials for Milka chocolate.  Nairobi is ninth with a print campaign for the Commercial Bank of Africa.

 

1. Zurich
Client: BFB (Fire Prevevntion Organisation)
Ad Title: Match

Creative Directors: Markus Traenkle / Daniel Comte
Art Director: Willem F. Baumann
Copywriter: Markus Traenkle

2. Tel Aviv
Client: Orange
Ad Title: Brand

Chief Creative Directors: Gideon Amichay / Yoram Levi
Creative Director: Tzur Golan
Art Director: Gal Zakay
Copywriter: Erez May-Tal

3. Vienna
Client: Der Standard

Creative Director: Tibor Barci
Art Director: Christine Eisl
Graphics: Christine Eisl
Author: Roland Ortner
Creatives: Marc Bennink / David De Winter

Translation: 405,000 readers of Der Standard give proof of backbone
(It is a word game, since "Haltung" also means posture, as in holding
all those newspapers on the head and still keeping the posture)

4. BBCW Amsterdam
Client: Fruittella
Ad Title: Hulk

Art Director: David de Winter
Copywriter: Marc Bennink

Synopsis: Man becomes pink Hulk, green is better. 
Green is better. That's why Fruittella comes in a green package

4. Copenhagen
Client: Nordisk Film
Ad Title: Cheaper Stars: Spy Game / Shipping News / Bandits
Art Director: Philip Einstein Lipski
Copywriter: Niels Rahr

4. Istanbul
Client: Istanbul Foundation for Culture and Art
Ad Title: Filmoctober
Creative Directors: Serdar Erener / Ugurcan Ataogle
Art Directors: Elif Yalcinkaya

7. Bucharest
Client: Save the Children
Ad Title: Angel
 
Creative Director: Anca Gheorghiu

Translation: Romanians have a saying "Beating comes from heaven". 
This is used as an excuse by a lot of parents when beating their children. 
Hence the idea - smacking a child is like smacking an angel

8. Paris
Client: Milka
Ad Title: Shaking


Creative Director: Herve Riffault
Art Director: Akim Zeroualdi
Copywriter: Remy Hadjadj

9. Nairobi
Client: Commercial Bank of Africa
Ad Title: Torn Book / Burning Book / Basket
Creative Directors: Kilimo Mwangoji
Art Director: George Kimani
Copywriter: Olivia Kimani