No.3 - 2003
Click here for Ad of the Month Archive

The winner’s not an ad!

Copenhagen takes top spot this month with an ingenious promotion for Unicef – the first time a piece of ambient marketing has won the Ad of the Month competition. London comes an extremely close second with its latest great TV ad for Land Rover and BBCW Amsterdam take third place with a witty TV commercial for Hans Anders. It’s a print campaign in fourth position for Paris and Decathlon and in fifth place it’s Tel Aviv with a war preparation ad for Israel Radio. Brussels is in sixth position with a TV campaign for Fost Plus recycling and sharing sixth position is Moscow with a print campaign for Dirol chewing gum. Another print campaign is in eighth place but this time for Zurich and Interpharma. Barcelona is ninth with a TV spot for Franke kitchens and in tenth position it’s Nairobi with a print ad for KQ/KLM

1. Copenhagen
Client: Unicef
Ad Title: Street Children

Creative: Niels Rahr / Philip Einstein Lipski

These children's hands were placed all along the walking street in Copenhagen

2. London
Client: Land Rover
Ad Title: Gaiter



Creative Directors: Robert Campbell / Mark Roalfe
Art Director: Jerry Hollens
Copywriter: Mike Boles

3. BBCW Amsterdam
Client: Hans Anders Opticians
Ad Title: Prescription Sunglasses

Creatives: Daniel Snelder / Niels de Wit / Herman Lanfermeijer

Synopsis: A nice sunny day at the beach. What more could you ask for. A pair of prescription sunglasses perhaps?

4. Paris
Client: Decathlon
Ad Title: Spring Decathlon

Creative Director: Riffault Herve
Art Director: Fichteberg Gilles
Copywriter: Sacco Jean-Francois

Translation: Sport returns in springtime from 26th March until 26th April with Decathlon prices

5. Tel Aviv
Client: Israel Radio
Ad Title: War Preparation

Chief Creative Officer: Gideon Amichay
Creative Director: Asi Shavit
Art Director: Amit Bilu
Copywriter: Yair Wiess

6. Brussels
Client: Fost Plus
Ad Title: Bike, Eggs, Umbrella and Bottle

Creative Director: Eric Vanden Broeck
Art Director: Emmanuel Duriau
Copywriter: Vincent de Roose

Translation: We sort today the objects of tomorrow. Together > Let us sort well > Let us recycle better.

6. Moscow
Client: Dirol
Ad Title: Look at ads

Creative Director: Vladimir Zabavsky
Art Director: Alexey Efimov
Copywriter: Mikhael Dmitrienko

8. Zurich
Client: Interpharma
Ad Title: Hotel Solitude

Translation: Today, many serious diseases can be treated effectively. Unfortunately some cannot. But we're working on it. With promising results

9. Barcelona
Client: Franke
Ad Title: Kitchen Experience

Creative Director: Cira López
Art Director: Lluisa Jaurrieta
Copywriter: Cira López

10. Nairobi
Client: KQ/KLM
Ad Title: Fly North

Creative Directors: Steve Eperjesi
Art Director: Rio Alves
Copywriter: Steve Eperjesi