No.4 - 2003
Click here for Ad of the Month Archive

Copenhagen on a roll!

For the third competition in a row Copenhagen have taken the top spot, this time for a print campaign for their client Cartime. Tel Aviv are close on their heels in second position with their latest TV ad for Kalgaron treatments for sore throats. In third place it’s Warsaw with a heart-rending TV commercial raising awareness for homeless people in Poland. Frankfurt share fourth position with Zurich with a print ad for Wagner pizza and a TV ad for UNAids respectively. In sixth place it’s Barcelona and a TV commercial for San Miguel showing a bull run in New York, while Brussels shares sixth place with the latest Danone TV campaign for Vitalinea. Eighth position is shared by two TV spots, BBCW Amsterdam for Spaarbeleg and Istanbul for ULKER. Taking tenth slot this month is Bucharest with a series of print ads for Wiesana Margarine.

1. Copenhagen
Client: Cartime
Ad Title: No More Tickets

Art Director: Peter Farver
Copywriter: Simon Engstrom

2. Tel Aviv
Client: Kalgaron
Ad Title: New Mother



Chief Creative Officer: Gideon Amichay
Creative Director: Yoran Levi
Art Director: Tal Riven
Copywriter: Matan Orian

3. Warsaw
Client: www.bezdomni.pl
Ad Title: Homeless

Creative Director: Piotr Gruszczynski
Art Director: Artus Marcinkowski
Copywriter: Andrzej Kotanski

Translation: Apparently death by freezing is the most pleasant one, because in the moment you die you feel warmer and warmer... Last winter in Poland over 250 homeless people froze to death.
www.homeless.pl - the only address we've got
Help Homeless People!

4. Frankfurt
Client: Wagner
Ad Title: Door Bell

Creative Director: Norbert Graf / Matthias Berg
Art Director: Thorsten Steeg
Copywriter: Lothar Mueller

4. Zurich
Client: UN Aids
Ad Title: Discrimination Kills

Art Director: Sebastian Stolp
Copywriter: David Koeder

6. Barcelona
Client: San Miguel
Ad Title: Bull Run

Creative Director: Manu Diez
Art Director: Toni Santino
Art Director Jr: Pablo Martinez
Copywriter: Pitus Andreu

Translation: How do you live San Miguel in New York? San Miguel is the beer from here that's lived around the world.

6. Brussels
Client: Danone - Vitalinea
Ad Title: La moquerie / La calligraphie / Les sumos / La combat / La cuillere

Creative Director: Eric Vanden Broeck
Art Director: Emmanuel Duriau
Copywriter: Vincent De Roose

Translation:

La moquerie:
New Vitalinea Drink, a delicious fresh yoghurt to drink... with fruits. Mmmm... Fatfree!? It doesn't put on weight! ...and it always doesn't put on weight. Too bad for them, good for us. New Vitalinea Drink. Pleasure all over the figure.

La calligraphie:
Vitalinea... whipped soft white cheese on fruits sauce... Mmmm... Fatfree!? It doesn't put on weight! ...and it never puts on weight. Too bad for them, good for us. Vitalinea whipped soft white cheese on fruits sauce. Pleasure all over the figure.

Les sumos:
New Vitalinea Cremosso? Cremossooo? Hmmm... creamy. Very creamy... Extremely Creamy! ...greedy... Cre-mo-sso. I could eat some tonnes! (all sumos agree). Ho, look!; lowfat!? It won't put on weight!! (all sumos start to cry). Yes, Vitalinea Cremosso is a lowfat yogurt. Too bad for them... good for us! New Vitalinea Cremosso of Danone. Pleasure all over the figure.

Le combat:
Vitalinea... soft cheese with fruits... a delicious mix with soft white cheese and yoghurt really creamy. Oh Fatfree!? It doesn't put on weight!... and it always doesn't put on weight. Too bad for them, good for us. Vitalinea soft white cheese with fruits. Pleasure all over the figure.

La cuillere:
Mmmm New Vitalinea dessert cream a delicious chocolate cream fondant and creamy. Mmmm... Oh! Vitalinea!? It doesn't put on weight! And it never puts on weight! Too bad for them, good for us. New Vitalinea dessert cream. Pleasure all over the figure.

8. BBCW Amsterdam
Client: Spaarbeleg
Ad Title: Wouter

Creative: Joost van Kilsdomk, Annemarie Ooms, Anneke van de Watering

Synopsis / Translation:

In different scenes we see a charming young boy dropping in at different houses at dinnertime. Everywhere he comes in, people are pleasantly surprised:

Hey Wouter!

Its a warm welcome time after time.

Then we see the boy entering his own home. In the answering machine we hear his mum, telling him she is out and has left him some money to buy himself some dinner. But our hero repeats her words ironically:

"buying some dinner, right!", and he puts the money in his pocket.

The voice over agrees: "You'd better put your money in Spaarbeleg" and continues: "Because then you receive and excellent on your savings".

At the end we see the boy again. This time he queues up with homeless people waiting for free food. They already seem to know him because like all the previous scenes, he's welcomed friendly.

The voiceover also comes back: "And when you put aside something every month, you'll be rewarded with as much as 4.5% Call 0800-0020.

8. Istanbul
Client: ULKER
Ad Title: Dog


Creative Director: Serdar Erener / Ugurcan Ataoglu / Baris Akbas
Art Director: Isil Doneray
Copywriter: Utku Gurtunca / Gulcan Evrenos

10. Bucharest
Client: Wiesana Margarine
Ad Title: Pots / Oven / Fridge


Creative Directors: Anca Gheorghiu / Dragos Popescu
Art Director: Dragos Coman
Copywriter: Dragos Popescu

Background: In Romania Easter is an important moment in people's life (next to Christmas). Therefore they respect the Lent commandments. Romania is an orthodox country and Lent is much tougher for Catholics. This campaign is for a vegetable margarine and our creative idea is: "During Lent, Wiesana margarine makes all the meals based on meat not tempting anymore."