No.5 - 2003
Click here for Ad of the Month Archive
It's a win for Paris!
Paris takes the top spot this month with an extremely clever TV ad for the Surfrider Foundation, set up to help keep the sea clean. London takes second position with its 'Idle Thumbs' TV spot for Virgin Mobile. In third place it's Copenhagen with a TV campaign for Siryhn's mellow pâté and South Africa is fourth with a humorous TV ad for ABSA. Lisbon and Tel Aviv share fifth position with print for Image Bank and TV for Orange Obox respectively. BBCW Amsterdam is seventh with a TV campaign for Super de Boer and Fox Kids TV-cards. Three offices share eight position; Frankfurt and Zurich with print entries for THW and Wander AG respectively and Madrid with a couple of TV spot for Repsol TPF.
1. Paris
Client: Surfrider Foundation
Ad Title: The Sandal
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Creative Director: Hervé Riffault
Art Director: Bernard Lebas
Copywriter: Loic Froger
2. London
Client: Virgin Mobile
Ad Title: Idle Thumbs
Creative Directors: Pip Bishop / Chris Hodgkiss
Art Director: Martha Riley
Copywriter: Richard Beesening
3. Copenhagen
Client: Stryhns
Ad Title: Football / Teenager / Vanter
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Art Director: Simon Engstromi
Copywriter: Peter Farver
4. South Africa
Client: ABSA
Ad Title: Vets
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Creative Director: Jeremy Veitch
Art Director: Jaqcui Mendelssohn
Copywriter: Jeremy Veitch
5. Lisbon
Client: Image Bank
Ad Title: Corners / Icon
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Creative Director: Suzana Sequeira / Lourenco Thomaz
Art Director: Andre Navarro
Copywriter: Pedro Lima
6. Tel Aviv
Client: Orange Obox
Ad Title: Subway / Vase
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Chief Creative Director: Gideon Amichay
Creative Director: Tzur Golan
Art Director: Oren Vermus
Copywriter: Amit Gal
7. BBCW Amsterdam
Client: Laurus N.V. / Super De Boer en Konmar
Ad Title: School Class / Ballet / Soccer / Bike
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Translation - School Class Yes, this way you'll be late. But I understand ideally
you'd like to be watching TV all day long but that's not clever. No
not clever. Logo Fox Kids |
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Translation - Ballet Yes ladies I do understand, ideally you’d like
to be watching TV all day long. But that’s not really…elegant. |
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Translation - Soccer Yes, just look at that little guy. Yes, ideally you’d
like to be watching TV all day long, I understand that. But that’s
not really clever. |
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Translation - Bike Hey kid you’ll do yourself an injury. Yes, I
understand you’d ideally like to be watching TV all day long,
but that’s not really handy. |
Art Director: Annemarie Ooms
Copywriter: Anneke van de Watering
8. Madrid
Client: Repsol YPF
Ad Title: Manga / Video Game
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Creative Director: German Silva
Art Directors: Jose Luis Ferragut / Alvaro Garcia
Copywriter: Onesimo Perez
8. Zurich
Client: Wander AG
Ad Title: Gerlinea
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Creative Director: Daniel Comte
Art Director: Denis Schwarz / Peter Mauko Iten
Copywriter: Peter Rettinghausen
8. Frankfurt
Client: THW (Technisches Hilfswerk)
Ad Title: Anno 2002 / Big Wheel Action
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Explanation of Idea / Strategy The THW is the
aid organisation in Germany. Alongside the German Federal Armed Forces
they provide help in any serious case of emergency, e.g. floods, earthquakes,
environmental disasters etc. Last year (2002 (has been quite a busy
year for the THW, especially in summer when many cities and villages
in the Eastern part of Germany were destroyed by the great flood. |
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Creative Directors: Andre Limpert / Matthias Berg
Art Director: Marianne Moser
Copywriter: Markus Wirth