No.6 - 2002
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Hygiene Always Comes First!

Advico/Y&R Zurich takes pole position for the second month in a row, this month with its latest print campaign for Hakle. In second place it's print again, but this time for BBCW Amsterdam and some rather trendy ads for its long-standing client Hans Anders Opticians. Copenhagen share third place with Geneva, with an amusing TV commercial for Fodboldmessen and a discreet print ad for PrivatAir respectively. Czech Republic is in fifth position with a TV commercial for Eurotel, and sharing the fifth spot is Frankfurt for a print campaign for Heads: Frankfurt. Seventh, Istanbul and a series of print ads for Fida Film. Sharing eighth place, two TV commercials, one for PMSvW Amsterdam and KPN Mobile and the other from Budapest for the Budapest Festival Orchestra. In joint tenth place it's Nairobi and its Kencell Communications TV ad and Madrid for its Snowplanet print campaign.

Zurich
Client: Hakle-Kimberly Schweiz GmbH
Ad Title: 3-Plies

 

Creative Directors: Martin Spillmann/ Urs Schrepfer
Art Director: Roland Scotoni/ Martin Spillmann
Copywriter: Urs Schrepfer/ Martin Spillmann
Artwork: Patrik Rohner/ Rolf Camenzind

BBCW Amsterdam
Client: Hans Anders Opticians
Ad Title: Trendy

 

Art Director: Richard Kuiper
Copywriter: Liesbeth Maliepaard

Copenhagen
Client: Fodboldmessen
Ad Title: The Lamp

Creative Director: Peder Schack
Art Director: Simon Engstrom
Copywriter: Henrik Sevenningsen

Geneva
Client: PrivatAir
Ad Title: Discreet

Creative Director: Bob Heron
Art Director: Karcsi Berczy
Copywriter: Bob Heron

Czech Republic
Client: Eurotel
Ad Title: Hokey

Creative Director: Miroslav Pomikal
Art Director: Miroslav Pomikal
Copywriters: Frantisek Bumbalek/Ondrej Hubl

Frankfurt
Client: Heads: Frankfurt
Ad Title: All cuts for all sorts

 

Creative Directors: Laszlo Korossy/Matthias Berg
Art Director: Sarah Morgan
Copywriter: Anja Baier/Norbert Graf

Istanbul
Client: Fida Film
Ad Title: Fida Film

 

Creative Directors: Serdar Erener/Ugurcan Ataoglu
Art Director: Murat Lafci
Copywriter: Baris Akbas

Translation: There are lots of fakers for big brands. There is also another point in common for big brands. Big brands, know very well to use which medium to reach their customers. Cinema is the best medium in Turkey in order to improve a brand of high quality. Because the only medium that can reach directly to the real customers who live close to brands is the cinema. The only place, the only medium where you can show up to the customers with ears eyes fully awake is cinema. If you could like to be a big brand in the hearts of the Turkish customers with highest income level and advanced consuming habits you may call Fida Film. The only big brand with over 500 theatres, 37 years of experience, and effective cinema.

PMSvW Amsterdam
Client: KPN Mobile
Ad Title: White Lies

Creative Directors: Marcel Hartog/ Jeroen van Zwam
Art Director: Obeth Pattipeilohy
Copywriter: Peter van Rij`

Budapest
Client: Budapest Festival Orchestra
Ad Title: Making Music Together

Creative Director: Helmut Kruse
Art Director: Ferenc Benesch
Copywriter: Zoltan Pinter

Madrid
Client: Snowplanet
Ad Title: Stale Fish/Dreaming's Free Too/Don't Shit With Me

 

Creative Director: German Silva
Art Director: Haitz Mendibil
Copywriter: Ehki Mendíbil

Nairobi
Client: Kencell Communications Ltd
Ad Title: Boardroom

Creative Director: Mark Fidelo
Art Director: Mark Fidelo
Copywriter: Mark Fidelo