No.11 - 2002
Click here for Ad of the Month Archive

It’s Land Rover again!

Land Rover is proving Y&R’s most awarded account this year: last month’s Ad of the Month was the Madrid “Window” print ad that took Gold at Cannes, and this month the winner is a Land Rover TV commercial from RKCR/Y&R in London. And to let you see another award-winning execution for the same client, we’ve added Madrid’s “Blackboard” ad to the Ad of the Month No.10 site – that one earned a Bronze at Cannes. In joint second place this month are BBCW Amsterdam with the Dutch Stutter Foundation and Paris with Decathlon. Lisbon is fourth with the Portuguese Foundation for Cardiology and Istanbul is fifth with Garanti Bank. Joint sixth are Geneva for SGS and Brussels for Devos Lemmens Snack; and there are four agencies sharing eighth place – Copenhagen for Pensam, Tel-Aviv for Kelo-Cote, Zurich for Hakle-Kimberly and PMSvW Amsterdam for Amstel Beer. Congratulations to all.

 

1. London
Client: Land Rover
Ad Title: Explorer

Creative Directors: Robert Campbell & Mark Roalfe
Art Director: Richard Dennison
Copywriter: Markham Smith

 

2. BBCW Amsterdam
Client: The Dutch Stutter Foundation
Ad Title: Too Early

Concept: Daniël Snelders/ Niels de Wit/Freek van de Wijdeven

Translation: VO:As a parent, you can be too early with a lot of things…
BOY:di…di…di…di…di…di
VO: But not with helping with stuttering.
FATHER: Too late! Now it’s mama’s turn!
SUPER: For all your questions on stuttering, Dutch Stutter Federation

 

2. Paris
Client: Decathlon
Ad Title: Beach

Creative Director: Herve Riffault
Art Director: Bernard Lebas/ Stephane Rondeau
Copywriter: Loic Froger

 

4. Lisbon
Client: Portuguese Foundation Cardiology
Title: Snake

Creative Directors: Suzana Sequeira/ Lourenco Thomas
Art Director: Ines Rodrigues
Copywriter: Joao Holtman

 

5. Istanbul
Client: Garanti Bank
Ad Title: The Mask

Creative Directors: Serdar Erener/ Ugurcan Ataoglu/ Baris Akbas
Art Directors: Murat Lafci/ Pemra Atac
Copywriter: Serdar Erener/ Baris Akbas

Translation: Now we are all the 12 giant men.
Now for all, a mask of the 12 giant men.
In Garanti branches…
A gift from Garanti (Bank), the official sponsor of the 12 giant men.

 

6. Geneva
Client: SGS
Ad Title: Corporate Campaign

Creative Director: Bob Heron
Art Directors: Ben Pankhurst/ Edy Ceppi
Copywriter: Bob Heron

 

6. Brussels
Client: Devos Lemmens Snack
Ad Titles: Hamburger/ French Chips/ Sandwiches/ Loempia

Creative Director: Eric Vanden Broeck
Art Director: Manu Duriau
Copywriter: Vincent De Roose

 

8. PMSvW Amsterdam
Client: Amstel Beer
Ad Title: Shower

Creative Directors: Marcel Hartog/ Jeroen van Zwam
Art Director: Martijn van Marle
Copywriter: Allard Jaspars

 

8. Copenhagen
Client: Pensam
Ad Titles: Kitchen/ Boot/ Stadium/ Head Between Legs/ Bench

Creative Director: Peder Schack
Art Director: Jokob Holm
Copywriter: Peter Farver
Headline Translation: Less will do. Get a better attitude to your back

 

8. Tel Aviv
Client: Kelo-Cote
Ad Title: Scare Treatment Gel

Chief Creative Officer: Gideon Amichay
Creative Director: Yoram Levi
Art Director: Tal Riven
Copywriter: Matan Orian

 

8. Zurich
Client: Hakle-Kimberly Schweiz
Ad Title: Carbon/ Peals/ Balloon

Creative Director: Martin Spillmann
Art Director: Denis Schwarz
Copywriter: Margrit Brunswick